I have recently returned from a highly successfully Ultimus Americas User Conference in San Antonio, Texas. Rather than recap on the specific events of the conference itself (Sandy Kemsley at http://www.column2.com/ did a great job of this), I thought an interesting perspective of the conference would be analyzing who our conference attendees were and what they were able to take away from the conference itself.
First, I was surprised to see a diverse blend of attendees including, existing customers, prospects, and new and seasoned Ultimus partners. Moreover, I was excited to see attendees from outside the Americas here at the conference (as they made specific plans to come from across the world to attend). I think this blend of conference attendees is a credit to the exciting things we are doing from all aspects of our company. As I was preparing my presentations for the conference, I was careful to ensure my messaging had relevance to the listener (no matter their status). I had the responsibilities of presenting Ultimus' product road map on day 1, and then presenting a number of varied business-level and solutions-level presentations on day 2.
I was excited to see that those new to us were eager to ask questions regarding what Ultimus Adaptive BPM Suite could do for them today (from a features / functions perspective) and also from a business excellence perspective. The questions I received ranged from the "What can Ultimus do to help me with my company's business challenges" to "What is Ultimus planning to do to support the latest new technologies soon-to-be released".
In today's financial market, I was shocked to see the great turn out that we had (and I believe the cross-section of people we had were excited to hear from our numerous keynote speakers). Gartner's Janelle Hill's message was one that every person (Ultimus customer or not) was able to embrace and return back to their companies with new insight on their current-day execution of processes. Sandy Kemsley's message on the "Future of BPM" was exciting to hear, as the mash up of common BPM practices with the viral use of social technologies provides a great foresight to the next generation of BPM platforms. Finally, Dave Ridley, SVP of Marketing Southwest Airlines, made everyone take a deep breath and re-think how we all treat our employees and even ourselves and proved to be a perfect complement to the process story.
I look forward to Ultimus' 2009 Americas User Conference, as I think offering invitations to the blend of people we did provided great value to everyone in the following ways:
- New opportunities heard first hand stories of current customers who are experiencing successes with Ultimus Adaptive BPM Suite
- Existing customers were able to meet some of the faces of Ultimus they had not yet met in person as well as meet one another
- New and existing partners had a great session on achieving continued successes with selling Ultimus Adaptive BPM Suite.
VP of Product Marketing and Management