Customer Relationship Management (CRM) systems create the greatest opportunity to drive competitive advantage and customer loyalty. Whether it is automating a call center, responding faster to credit card and loan applications, or handling complaints and refunds in a timelier manner, few initiatives can build stronger customer loyalty than improving ones that directly impact your customers.
CRM is not just a technology but rather a comprehensive approach to an organization's philosophy of dealing with its customers. This includes:
It is important that any CRM implementation stretches beyond technology toward the broader organizational requirements. The objectives of a CRM strategy must consider a company’s specific situation and its customers' needs. Such situations and customer needs can be systematically met through Business Process Management initiatives.
The Ultimus Adaptive BPM Suite provides CRM solutions for every industry to improve customer service and accelerate the process of bringing new customers on board. BPM connects silos of information in the organization and brings it together to support processes that provide a complete customer view. In this way, tedious, manual processes that typically take days or weeks to be routed for approval can be completed in minutes or hours.